It’s easy to forget that not everyone across the globe who you’d like to market your Internet business to is going to be online throughout the day. This is easy to do when most of the customers you have already sold products to are very internet capable, and use the internet everyday to either work, communicate, or find things that entertain them. However, there are just as many if not more people in the world that rarely use the Internet at all for these types of things. So this brings up the question, how are you going to reach these people? One of the most effective ways to bring publicity to your business without using the internet is by using direct mail.